香港上海匯豐銀行有限公司

香港 - 香港上海匯豐銀行有限公司為全球最大的金融服務組織之一。匯豐為了在社區推廣銀行服務，推出了《小錢罌．大夢想》計劃，對象為小學生，期望透過互動的活動協助家長教育子女從小養成儲蓄的好習慣。《小錢罌．大夢想》整個計劃包括設立網上學習平台、提倡金錢管理手則以及一個長達五個月的小豬錢箱設計比賽。我們的活動營銷團隊與國際性的市場推廣公司傳立香港有限公司攜手籌備是次活動。

《小錢罌．大夢想》的小豬錢箱設計比賽給予各參賽者整套配件，包括一個空白的小豬錢箱、繪畫工具、一份金錢管理手則以及一個月曆。此比賽鼓勵家長與小孩子合作創造一個獨一無二的小豬錢箱，同時教導他們儲蓄的觀念。我們亦邀請了藝人、唱片騎師、博客和專欄作家分享他們兒時有關用小豬錢箱儲蓄的經驗。

我們的項目統籌範圍由小豬錢箱的設計、採購和海報設計及製造、物流安排、到香港小童群益會合作收集和處理分配物資等。我們亦需要籌劃頒獎典禮和其後於中環、銅鑼灣及黃埔設置的街頭展覽的整體管理工作。

採購適當的小豬錢箱是這個企劃中一個大挑戰。我們的團隊要確保生產商所用的物料和顏色完全符合匯豐的安全及切合環境保護方面的準則。

成效:

-13,000份參賽配件於三星期內派發
-收到多達5,000份參賽作品
-於中環、銅鑼灣及黃埔設置的街頭展覽成功引起公眾關注
-獲得2011年度PR Award企業社會責任企劃榮譽獎

服務性質

專案類別

快閃店及路演

行業

銀行及金融

地點

正在計劃活動? 歡迎與我們討論詳情。

聯繫我們

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新加坡民航局路演

0.084593 <= weight(tm_X3b_zh_X2d_hant_rendered_item:展覽 in 47) [SchemaSimilarity], result of: ... 0.084593 <= score(freq=1.0), computed as boost * idf * tf from: ... ... 1.137401 <= boost ... ... 0.171094 <= idf, computed as log(1 + (N - n + 0.5) / (n + 0.5)) from: ... ... ... 104.000000 <= n, number of documents containing term ... ... ... 123.000000 <= N, total number of documents with field ... ... 0.434693 <= tf, computed as freq / (freq + k1 * (1 - b + b * dl / avgdl)) from: ... ... ... 1.000000 <= freq, occurrences of term within document ... ... ... 1.200000 <= k1, term saturation parameter ... ... ... 0.750000 <= b, length normalization parameter ... ... ... 312.000000 <= dl, length of field (approximate) ... ... ... 280.666660 <= avgdl, average length of field 2.897184 <= weight(tm_X3b_zh_X2d_hant_rendered_item:路演 in 47) [SchemaSimilarity], result of: ... 2.897184 <= score(freq=6.0), computed as boost * idf * tf from: ... ... 1.372188 <= boost ... ... 2.568990 <= idf, computed as log(1 + (N - n + 0.5) / (n + 0.5)) from: ... ... ... 9.000000 <= n, number of documents containing term ... ... ... 123.000000 <= N, total number of documents with field ... ... 0.821864 <= tf, computed as freq / (freq + k1 * (1 - b + b * dl / avgdl)) from: ... ... ... 6.000000 <= freq, occurrences of term within document ... ... ... 1.200000 <= k1, term saturation parameter ... ... ... 0.750000 <= b, length normalization parameter ... ... ... 312.000000 <= dl, length of field (approximate) ... ... ... 280.666660 <= avgdl, average length of field 3.362791 <= weight(tm_X3b_zh_X2d_hant_rendered_item:政府 in 47) [SchemaSimilarity], result of: ... 3.362791 <= score(freq=4.0), computed as boost * idf * tf from: ... ... 1.511321 <= boost ... ... 2.948479 <= idf, computed as log(1 + (N - n + 0.5) / (n + 0.5)) from: ... ... ... 6.000000 <= n, number of documents containing term ... ... ... 123.000000 <= N, total number of documents with field ... ... 0.754649 <= tf, computed as freq / (freq + k1 * (1 - b + b * dl / avgdl)) from: ... ... ... 4.000000 <= freq, occurrences of term within document ... ... ... 1.200000 <= k1, term saturation parameter ... ... ... 0.750000 <= b, length normalization parameter ... ... ... 312.000000 <= dl, length of field (approximate) ... ... ... 280.666660 <= avgdl, average length of field 3.448935 <= weight(tm_X3b_zh_X2d_hant_rendered_item:唐新 in 47) [SchemaSimilarity], result of: ... 3.448935 <= score(freq=3.0), computed as boost * idf * tf from: ... ... 2.002514 <= boost ... ... 2.468906 <= idf, computed as log(1 + (N - n + 0.5) / (n + 0.5)) from: ... ... ... 10.000000 <= n, number of documents containing term ... ... ... 123.000000 <= N, total number of documents with field ... ... 0.697597 <= tf, computed as freq / (freq + k1 * (1 - b + b * dl / avgdl)) from: ... ... ... 3.000000 <= freq, occurrences of term within document ... ... ... 1.200000 <= k1, term saturation parameter ... ... ... 0.750000 <= b, length normalization parameter ... ... ... 312.000000 <= dl, length of field (approximate) ... ... ... 280.666660 <= avgdl, average length of field 14.458574 <= weight(tm_X3b_zh_X2d_hant_rendered_item:新加 in 47) [SchemaSimilarity], result of: ... 14.458574 <= score(freq=12.0), computed as boost * idf * tf from: ... ... 6.984146 <= boost ... ... 2.294553 <= idf, computed as log(1 + (N - n + 0.5) / (n + 0.5)) from: ... ... ... 12.000000 <= n, number of documents containing term ... ... ... 123.000000 <= N, total number of documents with field ... ... 0.902223 <= tf, computed as freq / (freq + k1 * (1 - b + b * dl / avgdl)) from: ... ... ... 12.000000 <= freq, occurrences of term within document ... ... ... 1.200000 <= k1, term saturation parameter ... ... ... 0.750000 <= b, length normalization parameter ... ... ... 312.000000 <= dl, length of field (approximate) ... ... ... 280.666660 <= avgdl, average length of field 14.458574 <= weight(tm_X3b_zh_X2d_hant_rendered_item:加坡 in 47) [SchemaSimilarity], result of: ... 14.458574 <= score(freq=12.0), computed as boost * idf * tf from: ... ... 6.984146 <= boost ... ... 2.294553 <= idf, computed as log(1 + (N - n + 0.5) / (n + 0.5)) from: ... ... ... 12.000000 <= n, number of documents containing term ... ... ... 123.000000 <= N, total number of documents with field ... ... 0.902223 <= tf, computed as freq / (freq + k1 * (1 - b + b * dl / avgdl)) from: ... ... ... 12.000000 <= freq, occurrences of term within document ... ... ... 1.200000 <= k1, term saturation parameter ... ... ... 0.750000 <= b, length normalization parameter ... ... ... 312.000000 <= dl, length of field (approximate) ... ... ... 280.666660 <= avgdl, average length of field

國內的萬代項目

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ORIS「追逐夢想‧挑戰分秒」腕錶展覽

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BE@RBRICK @ 澳門銀河 2020

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n + 0.5) / (n + 0.5)) from: ... ... ... 7.000000 <= n, number of documents containing term ... ... ... 123.000000 <= N, total number of documents with field ... ... 0.657042 <= tf, computed as freq / (freq + k1 * (1 - b + b * dl / avgdl)) from: ... ... ... 2.000000 <= freq, occurrences of term within document ... ... ... 1.200000 <= k1, term saturation parameter ... ... ... 0.750000 <= b, length normalization parameter ... ... ... 232.000000 <= dl, length of field (approximate) ... ... ... 280.666660 <= avgdl, average length of field 2.769778 <= weight(tm_X3b_zh_X2d_hant_rendered_item:購物 in 24) [SchemaSimilarity], result of: ... 2.769778 <= score(freq=1.0), computed as boost * idf * tf from: ... ... 1.817110 <= boost ... ... 3.115534 <= idf, computed as log(1 + (N - n + 0.5) / (n + 0.5)) from: ... ... ... 5.000000 <= n, number of documents containing term ... ... ... 123.000000 <= N, total number of documents with field ... ... 0.489250 <= tf, computed as freq / (freq + k1 * (1 - b + b * dl / avgdl)) from: ... ... ... 1.000000 <= freq, occurrences of term within document ... ... ... 1.200000 <= k1, term saturation parameter ... ... ... 0.750000 <= b, length normalization parameter ... ... ... 232.000000 <= dl, length of field (approximate) ... ... ... 280.666660 <= avgdl, average length of field 3.081606 <= weight(tm_X3b_zh_X2d_hant_rendered_item:物中 in 24) [SchemaSimilarity], result of: ... 3.081606 <= score(freq=1.0), computed as boost * idf * tf from: ... ... 1.899349 <= boost ... ... 3.316204 <= idf, computed as log(1 + (N - n + 0.5) / (n + 0.5)) from: ... ... ... 4.000000 <= n, number of documents containing term ... ... ... 123.000000 <= N, total number of documents with field ... ... 0.489250 <= tf, computed as freq / (freq + k1 * (1 - b + b * dl / avgdl)) from: ... ... ... 1.000000 <= freq, occurrences of term within document ... ... ... 1.200000 <= k1, term saturation parameter ... ... ... 0.750000 <= b, length normalization parameter ... ... ... 232.000000 <= dl, length of field (approximate) ... ... ... 280.666660 <= avgdl, average length of field 4.316833 <= weight(tm_X3b_zh_X2d_hant_rendered_item:藝術 in 24) [SchemaSimilarity], result of: ... 4.316833 <= score(freq=2.0), computed as boost * idf * tf from: ... ... 2.451331 <= boost ... ... 2.680215 <= idf, computed as log(1 + (N - n + 0.5) / (n + 0.5)) from: ... ... ... 8.000000 <= n, number of documents containing term ... ... ... 123.000000 <= N, total number of documents with field ... ... 0.657042 <= tf, computed as freq / (freq + k1 * (1 - b + b * dl / avgdl)) from: ... ... ... 2.000000 <= freq, occurrences of term within document ... ... ... 1.200000 <= k1, term saturation parameter ... ... ... 0.750000 <= b, length normalization parameter ... ... ... 232.000000 <= dl, length of field (approximate) ... ... ... 280.666660 <= avgdl, average length of field 7.816040 <= weight(tm_X3b_zh_X2d_hant_rendered_item:澳門 in 24) [SchemaSimilarity], result of: ... 7.816040 <= score(freq=5.0), computed as boost * idf * tf from: ... ... 2.849023 <= boost ... ... 3.316204 <= idf, computed as log(1 + (N - n + 0.5) / (n + 0.5)) from: ... ... ... 4.000000 <= n, number of documents containing term ... ... ... 123.000000 <= N, total number of documents with field ... ... 0.827275 <= tf, computed as freq / (freq + k1 * (1 - b + b * dl / avgdl)) from: ... ... ... 5.000000 <= freq, occurrences of term within document ... ... ... 1.200000 <= k1, term saturation parameter ... ... ... 0.750000 <= b, length normalization parameter ... ... ... 232.000000 <= dl, length of field (approximate) ... ... ... 280.666660 <= avgdl, average length of field 9.990006 <= weight(tm_X3b_zh_X2d_hant_rendered_item:be in 24) [SchemaSimilarity], result of: ... 9.990006 <= score(freq=4.0), computed as boost * idf * tf from: ... ... 3.798697 <= boost ... ... 3.316204 <= idf, computed as log(1 + (N - n + 0.5) / (n + 0.5)) from: ... ... ... 4.000000 <= n, number of documents containing term ... ... ... 123.000000 <= N, total number of documents with field ... ... 0.793030 <= tf, computed as freq / (freq + k1 * (1 - b + b * dl / avgdl)) from: ... ... ... 4.000000 <= freq, occurrences of term within document ... ... ... 1.200000 <= k1, term saturation parameter ... ... ... 0.750000 <= b, length normalization parameter ... ... ... 232.000000 <= dl, length of field (approximate) ... ... ... 280.666660 <= avgdl, average length of field

全球首個BE@BRICK藝術展

5.595386 <= weight(tm_X3b_zh_X2d_hant_rendered_item:路演 in 82) [SchemaSimilarity], result of: ... 5.595386 <= score(freq=1.0), computed as boost * idf * tf from: ... ... 4.116564 <= boost ... ... 2.568990 <= idf, computed as log(1 + (N - n + 0.5) / (n + 0.5)) from: ... ... ... 9.000000 <= n, number of documents containing term ... ... ... 123.000000 <= N, total number of documents with field ... ... 0.529094 <= tf, computed as freq / (freq + k1 * (1 - b + b * dl / avgdl)) from: ... ... ... 1.000000 <= freq, occurrences of term within document ... ... ... 1.200000 <= k1, term saturation parameter ... ... ... 0.750000 <= b, length normalization parameter ... ... ... 184.000000 <= dl, length of field (approximate) ... ... ... 280.666660 <= avgdl, average length of field