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SERVICE// RESULT // Lukfook

Lukfook

Listed on the Stock Exchange of Hong Kong, Lukfook is one of the leading jewellery retailers in Hong Kong and the PRC. The brand now has over 900 retail outlets across the PRC, Hong Kong, Macau, Singapore, the United States and Canada.

Lukfook engaged Milton Shenzhen team to design and produce its special design booth at Shanghai Jewelry show followed the success of the two annual dinner events delivered in Hong Kong and Guangzhou by the team to the client.

Challenge

The Jewellery Shanghai 2012, held on 10 to 13 May 2012 at the Shanghai World Expo Exhibition and Convention Center, is an annual event that has always attracted the participation of many renowned brands in Hong Kong. Our challenge was to stand out the LukFook Jewelry among the more than 600 exhibitors. The design also has to align with its retail shop for a consistency corporate image and identity.

Result

We have successfully helped the client to:

-Helped position Lukfook’s brand prominently in the exhibition fair with a 6-meter height lightbox
-A unique image created as the design adapted the concept of the retail shop.