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SERVICE// RESULT // INFINITI Hospitality Program and Inspired Performance Car Show

INFINITI Hospitality Program and Inspired Performance Car Show

As the "official sponsor - touring shows" for Cirque du Soleil, luxury automaker INFINITI helped to put “Michael Jackson THE IMMORTAL World Tour” on the road. The tour rolls into Hong Kong in August at AsiaWorld-Expo and the brand leverage of the occasion was to invite their VIPs to enjoy an extravaganza including a preview of the flagship INFINITI  model, the venue decoration and photo opportunity with the performers from the show. Conceptcoms (CC), the event-arm of Milton Exhibits was appointed by INFINITI once again as the event manager to build an immortal experience for its VIPs.


The key challenge involved the three-week time frame including the event creative, production and logistics details. By making use of INFINITI’s theme color for all the marketing and decorations, CC team successfully turned a Chinese style restaurant into a perfect venue for the cocktail party. The event received around 300 VIPs guests.  Many of the guests commented on the set-up and décor; the INFINITI management team and staff well appreciated the outcome of the event.


Due to our quality of work, the client continues to engage CC for its INFINITI Inspired Performance Car Shows. The car show was held on the 14 - 15 September at Festival Walk. INFINITI’s complete auto collection were line-up and on display, attracting shopping mall visitors to experience the beauty of INFINITI.