Infiniti HK Grand Launch Event
As the world’s second-largest car maker, Infiniti’s entry into the Hong Kong market was a wish for an incredible roadshow. Conceptcoms impressed the client with our creativity and won the trust and contract by offering a through-the-line brand building engagement proposal.
Riding on the brand’s tagline “Inspired Performance”, CC helped to visualize the elegance and strength of the Infiniti brand through a sexy teaser campaign and a day-and-night session engaged on the event opening of the Grand Launch which included the first reveal of Infiniti Red Bull Racing F1 Showcar in Asia. On the Grand Launch day, senior management representatives of Infiniti enjoyed the opening with performances along with socialites and an interview with Lynn Xiong, a popular model in town. The event was featured in close to 20 local publications and media.
"Thanks to CC as our partner for the Infiniti HK Grand Launch event, the account servicing team was extremely helpful through the whole preparation process in this. The overall event impressed our principal, guests and the public, marking a great start as the brand enters the HK premium automotive market."
Mr. Leonard Cheng, General Manager of Infiniti Hong Kong