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SERVICE// RESULT // HDB Cool Ideas 2016

HDB Cool Ideas 2016

Singapore - Cool Ideas for Better HDB Living is the Housing Development Board (HDB)’s initiative to crowd-source solutions to improve the quality of life for HDB residents. While HDB has received more than 600 submissions for this initiative, they would like to encourage even more entries.
To further inspire public participation, HDB decided to raise awareness of the initiative by holding the Cool Ideas Exhibition, a weekend event featuring 20 innovative Cool Ideas and prototypes.
Tasked to provide a turn-key management service including idea conceptualisation, the Milton team designed the exhibition to look like a mindmap, bringing the public through the thought-processes of idea development. With this, the team hopes to simulate the public’s creativity, helping to spin-off more ideas.
In addition, the team also helped to structure the exhibition into 3 categories – home, greenspace and community, not only providing a more holistic view of the various areas HDB living can be improved, but to also encourage potential ideas in these areas.