101 FEVER in SIOF
Shanghai - SIOF, annually held in Shanghai, is the most established and sizeable Asian optical trade fair. 101 Studio, the exclusive eyewear distributor of the world renowned brands: Alessi, Pal Zileri, Levi’s, New Balance, Jill Stuart, Celine Dion, and Fairwhale, unveiled its unique design concept in SIOF from 1-3 March 2015. 101 Studio entrusted Milton Exhibitor Service as their service provider in the creative adaption, production and installation for over 4 years and together we have successfully transformed different creative concepts of the client into an environment matching with the images of the different brands.
This year, we successfully adapted 101 Studio’s creative and produced two different environments for the visitors: a vintage garage look-and-feel area where it complements the Levis’ brand; and a stadium track on the other side matching the sports image of New Balance.
The major challenge for our exhibitor service team is to locate 2 discarded motorcycles and 15 tyres in China during Chinese New Year period to match up with the vintage theme. Another challenge is to build the image wall, integrated with client’s O2O solution whereby all offline contents and moments built during the tradeshows, enables 101 Studio’s branding go viral through online social platform.
The branding-corresponded design together with O2O solution almost doubled the visiting traffic and achieved maximum branding exposure for 101 Studio beyond SIOF.